SKINCARE ESSENTIALS

Your daily K-Beauty routine

Self-care that’s more than a routine—it’s a moment just for you.

DISCOVER NOW

Why Kencana?

Your full-service growth partner for K-Beauty in Europe.

Kencana is Europe’s leading distributor of Korean cosmetics. We bring the most exciting K-Beauty brands and trends straight from Korea to the shelves of Europe’s leading retailers, from Douglas, Flaconi, and dm to more than 200 additional retail partners. For you, this means: trend leadership, reliable supply chains, full regulatory compliance, and a proven partner who actively drives your K-Beauty product assortment.

EXPERTISE & SUPPORT

  • 10+ years of K-Beauty experience and trend knowledge from Korea
  • Experienced Account Managers on your side
  • Product Consultation and Assortment Recommendations
  • High-resolution product images and descriptions
  • Product training sessions available
  • Competitive pricing

BRAND & MARKETING

  • Official authorized dealer, direct access to new products
  • Close collaboration with Korean brands
  • Kencana actively invests in influencer campaigns, event and retail activations
  • Provision of POS displays and visual merchandising solutions
  • Marketing partnerships and local campaigns
  • Rapid listing of new products and trends

STOCK & DELIVERY

  • Large warehouse in Germany, no imports, no customs fees
  • CPNP-registered and EU-labeled, ready for immediate sale
  • Guaranteed shelf life: minimum 10 months from invoice date
  • Over 50 brands and a wide product range
  • Fast order fulfillment within 24-72 hours
  • Even large order volumes are easily possible

How does a B2B order process work?

Kencana is an official wholesale distributor of Korean cosmetic products. Signing up is straightforward: Register as a business customer, order from over 50 K-Beauty brands, and your goods will arrive within just a few business days.
Please note: You must be logged in to view our wholesale prices. These prices are exclusive to business customers and therefore not publicly visible.

1. Registration

Create a free business customer account in our B2B shop. After successful verification, you will receive full access to our product range and B2B prices.

2. Order

Assemble your shopping cart with total flexibility: order a minimum of 1 item per product, with free combination across all brands and products. The minimum order value is 500€.

3. Payment

You can pay via prepayment, PayPal or credit card. Once your payment has been received by us, your order will be processed immediately.

4. Shipping

Your order will be shipped from our warehouse in Germany. Delivery times within the EU are 1-3 business days and are free for orders of 1.000€ or more.

Discover our bestsellers

///
Shop BestsellerShop FaceShop HairShop Makeup
Advanced Snail 92 All in one Cream Advanced Snail 92 All in one Cream Advanced Snail 92 All in one Cream Advanced Snail 92 All in one Cream
Quick view
Cosrx
Advanced Snail 92 All in one Cream Log in
Advanced Snail 96 Mucin Power Essence Advanced Snail 96 Mucin Power Essence Advanced Snail 96 Mucin Power Essence Advanced Snail 96 Mucin Power Essence
Quick view
Cosrx
Advanced Snail 96 Mucin Power Essence Log in
Bio Collagen-Real Deep Mask Bio Collagen-Real Deep Mask Bio Collagen-Real Deep Mask Bio Collagen-Real Deep Mask
Quick view
Biodance
Bio Collagen-Real Deep Mask Log in
Calming Serum Green Tea + Panthenol Calming Serum Green Tea + Panthenol Calming Serum Green Tea + Panthenol
Quick view
Beauty of Joseon
Calming Serum Green Tea + Panthenol Log in
Collagen Night Wrapping Mask Collagen Night Wrapping Mask Collagen Night Wrapping Mask Collagen Night Wrapping Mask
Quick view
Medicube
Collagen Night Wrapping Mask Log in
Dynasty Cream Dynasty Cream Dynasty Cream
Quick view
Beauty of Joseon
Dynasty Cream Log in
Gentle Black Deep Cleansing Oil Gentle Black Deep Cleansing Oil
Quick view
Dear Klairs
Gentle Black Deep Cleansing Oil Log in
Ginseng Essence Water Ginseng Essence Water Ginseng Essence Water Ginseng Essence Water
Quick view
Beauty of Joseon
Ginseng Essence Water Log in
Glow Replenishing Rice Milk Glow Replenishing Rice Milk Glow Replenishing Rice Milk Glow Replenishing Rice Milk
Quick view
Beauty of Joseon
Glow Replenishing Rice Milk Log in
1025 Dokdo Sleeping Pack
Quick view
Round Lab
1025 Dokdo Sleeping Pack Log in
147 Barrier Cream 147 Barrier Cream 147 Barrier Cream 147 Barrier Cream
Quick view
Dr. Althea
147 Barrier Cream Log in
15% Niacinamide Purity Serum
Quick view
Dr. Althea
15% Niacinamide Purity Serum Log in
5 PDRN B5 Vital Soothing Toner
Quick view
Cosrx
5 PDRN B5 Vital Soothing Toner Log in
5 PDRN Collagen Intense Vitalzing Serum
Quick view
Cosrx
5 PDRN Collagen Intense Vitalzing Serum Log in
7 Rice Ceramide Hydrating Barrier Serum
Quick view
Anua
7 Rice Ceramide Hydrating Barrier Serum Log in
8 Hyaluronic Acid Hydrating Gentle Foaming Cleanser 8 Hyaluronic Acid Hydrating Gentle Foaming Cleanser 8 Hyaluronic Acid Hydrating Gentle Foaming Cleanser 8 Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Quick view
Anua
8 Hyaluronic Acid Hydrating Gentle Foaming Cleanser Log in
8 Hyaluronic Acid Moisturizing Gentle Gel Cleanser 8 Hyaluronic Acid Moisturizing Gentle Gel Cleanser 8 Hyaluronic Acid Moisturizing Gentle Gel Cleanser 8 Hyaluronic Acid Moisturizing Gentle Gel Cleanser
Quick view
Anua
8 Hyaluronic Acid Moisturizing Gentle Gel Cleanser Log in
AC Collection Calming Foam Cleanser AC Collection Calming Foam Cleanser AC Collection Calming Foam Cleanser AC Collection Calming Foam Cleanser
Quick view
Cosrx
AC Collection Calming Foam Cleanser Log in
ACV Vinegar Shampoo 150ml
Quick view
Lador
ACV Vinegar Shampoo 150ml Log in
ACV Vinegar Shampoo 430ml
Quick view
Lador
ACV Vinegar Shampoo 430ml Log in
ACV Vinegar Treatment 430ml
Quick view
Lador
ACV Vinegar Treatment 430ml Log in
Anti-Yellow Shampoo Anti-Yellow Shampoo Anti-Yellow Shampoo
Quick view
Lador
Anti-Yellow Shampoo Log in
Argan Nourishing Hair Oil Argan Nourishing Hair Oil Argan Nourishing Hair Oil Argan Nourishing Hair Oil
Quick view
iUnik
Argan Nourishing Hair Oil Log in
Ash Silver Shampoo
Quick view
Lador
Ash Silver Shampoo Log in
Ayunche Derma Calming Mask
Quick view
AYUNCHE
Ayunche Derma Calming Mask Log in
Ayunche Derma Calming Serum
Quick view
AYUNCHE
Ayunche Derma Calming Serum Log in
Ayunche Derma Calming Shampoo 350g
Quick view
AYUNCHE
Ayunche Derma Calming Shampoo 350g Log in
Mask Fit Aura Cushion Mask Fit Aura Cushion Mask Fit Aura Cushion Mask Fit Aura Cushion
Quick view
TirTir
Mask Fit Aura Cushion Log in
Available in 14 colors
Mask Fit All Cover Cushion Mini Mask Fit All Cover Cushion Mini Mask Fit All Cover Cushion Mini Mask Fit All Cover Cushion Mini
Quick view
TirTir
Mask Fit All Cover Cushion Mini Log in
Available in 14 colors
Mask Fit Aura Cushion Mini Mask Fit Aura Cushion Mini Mask Fit Aura Cushion Mini Mask Fit Aura Cushion Mini
Quick view
TirTir
Mask Fit Aura Cushion Mini Log in
Available in 14 colors
Lip&Cheek Blurry Pudding Pot [Cold hearted Moment] Lip&Cheek Blurry Pudding Pot [Cold hearted Moment] Lip&Cheek Blurry Pudding Pot [Cold hearted Moment] Lip&Cheek Blurry Pudding Pot [Cold hearted Moment]
Quick view
Fwee
Lip&Cheek Blurry Pudding Pot [Cold hearted Moment] Log in
Available in 5 colors
Lip&Cheek Blurry Pudding Pot [Reddish Moment] Lip&Cheek Blurry Pudding Pot [Reddish Moment] Lip&Cheek Blurry Pudding Pot [Reddish Moment] Lip&Cheek Blurry Pudding Pot [Reddish Moment]
Quick view
Fwee
Lip&Cheek Blurry Pudding Pot [Reddish Moment] Log in
Available in 5 colors
Lip&Cheek Blurry Pudding Pot [Just the Moment] Lip&Cheek Blurry Pudding Pot [Just the Moment] Lip&Cheek Blurry Pudding Pot [Just the Moment] Lip&Cheek Blurry Pudding Pot [Just the Moment]
Quick view
Fwee
Lip&Cheek Blurry Pudding Pot [Just the Moment] Log in
Available in 5 colors
Lip&Cheek Blurry Pudding Pot [Cool Busan Moment] Lip&Cheek Blurry Pudding Pot [Cool Busan Moment] Lip&Cheek Blurry Pudding Pot [Cool Busan Moment] Lip&Cheek Blurry Pudding Pot [Cool Busan Moment]
Quick view
Fwee
Lip&Cheek Blurry Pudding Pot [Cool Busan Moment] Log in
Available in 5 colors
Lip&Cheek Blurry Pudding Pot [Bestie Moment] Lip&Cheek Blurry Pudding Pot [Bestie Moment] Lip&Cheek Blurry Pudding Pot [Bestie Moment] Lip&Cheek Blurry Pudding Pot [Bestie Moment]
Quick view
Fwee
Lip&Cheek Blurry Pudding Pot [Bestie Moment] Log in
Available in 5 colors
Lip&Cheek Blurry Pudding Pot [Blushed Moment] Lip&Cheek Blurry Pudding Pot [Blushed Moment] Lip&Cheek Blurry Pudding Pot [Blushed Moment] Lip&Cheek Blurry Pudding Pot [Blushed Moment]
Quick view
Fwee
Lip&Cheek Blurry Pudding Pot [Blushed Moment] Log in
Available in 5 colors

IN THE PRESS

"In Korea, the focus is not on marketing, but on real effectiveness."

Tania Moser, K-Beauty Expert

"K-Beauty is now more than just an import to Europe — it’s turning into a full-fledged movement."

"The European uptick signals a growing appetite for K-Beauty on the continent."

F.A.Q.

Are all products authentic and EU-compliant?

Yes, all products at Kencana are 100% authentic and CPNP-registered. We work as official authorized dealers in partnership with numerous Korean brands. We source our products directly from manufacturers or authorized distributors in Korea. We exclusively guarantee genuine products.
Where are orders shipped from?

All orders are shipped from our warehouse in Germany. The delivery time in the EU is 1-3 working days.
What is the minimum order value?

The minimum order value is 500€. Products and brands can be freely combined, with a minimum of just 1 piece per item. Shipping is free for orders of 1,000€ or more.
What is the shelf life of the products?

We guarantee B2B customers a minimum shelf life of 10 months from the date of invoice.
What payment methods are available?

We offer payment via prepayment, PayPal, or credit card. When paying by prepayment, you will receive a proforma invoice via email after placing your online order so that you can complete the payment via bank transfer. Once the payment has been received by us, the goods will be shipped within 1–3 business days.
What are the shipping costs and how long will it take for my order to arrive?

Shipping within Germany and the EU is free for orders of 1.000 € or more. For orders under 1.000 €, shipping costs of 50 € will apply.

Delivery time is 1-3 working days within the EU upon receipt of payment.
How often are products reordered?

We place weekly orders with several Korean brands. Certain items can be pre-ordered or added to a waiting list. Please contact our customer service at sales@kencana.de for this.
Are the products cruelty-free?

Yes, Korean cosmetic brands are legally required to refrain from animal testing. Many of our partners are additionally certified by organizations such as PETA or Leaping Bunny.
Are there product photos and marketing materials?

Yes, we are happy to provide our customers with product images and marketing materials. Please contact our team for this at sales@kencana.de.
Are there quantity discounts or tiered pricing?

Yes, we offer individual discounts for annual revenue over €50,000. Please contact our customer service at sales@kencana.de to receive a customized offer.
How does the returns process work for damaged goods or complaints?

If you receive damaged or faulty goods, please promptly send us photos of the affected products to sales@kencana.de. Our team will review the case and assist you with the next steps.

Please do not dispose of the goods until you have received a response from us.

If damage or loss occurred during transit, the claim must be filed directly with the contracted shipping carrier. We assume no liability for transit damage or loss during shipping.
How can I contact customer service?

Please contact us via email at sales@kencana.de.
Our customer service is available Monday through Friday from 09:00 to 18:00. Please note that processing your request may take up to 48 hours.